Thirty years ago, a suburban town was terrorized by the spirit of a woman whose beautiful face had been grotesquely disfigured by a jealous husband. Roaming the streets wearing a long coat and surgical mask, the spirit would approach young victims and, while removing her mask, ask Am I pretty? The victims response would almost always lead to their violent death. Now, one by one, children are disappearing again. As teachers and officials desperately begin to investigate, a panic begins to build as the woman's spirit returns for some unfinished business and the town's dark secrets are exposed.