This deeply personal portrait of acclaimed New York–based artist Ida Applebroog was shot with mischievous reverence by her filmmaker daughter, Beth B (Exposed). Born in the Bronx to Orthodox Jewish émigrés from Poland, Applebroog, now in her 80s, looks back at how she expressed herself through decades of drawings and paintings, as well as her private journals. With her daughter’s encouragement, she investigates the stranger that is her former self, a woman who found psychological and sexual liberation through art. As Beth B finds a deeper understanding of her mother as a human being, Applebroog shares a newfound appreciation for her own provocative work. –MoMA Doc Fortnight
Call Her Applebroog had its World Premiere at MoMA’s Doc Fortnight on February 26, 2016. It opened at the Metrograph in New York on June 10, 2016.
Read about Ida Applebroog and Beth B in The New York Times and read an interview with Beth B about the film in Vogue.
To book this film please contact Nancy Gerstman or Emily Russo or call 212-274-1989.
CRITICS' PICK! 'Call Her Applebroog,' a brief feature about the inventive, provocative artist Ida Applebroog, is less a documentary than a love letter... Beth B is not out to deliver a comprehensive biography. Instead, she achieves a vivid snapshot of a still-vital artist late in a still-purposeful life.
REVEALING...The director has the sort of access to her subject, both logistically and emotionally, that gives the film a unique tension.
The possibilities and limitations of art as a route to self-knowledge are on display in Beth B’s...gently incisive portrait of her mother, Ida Applebroog.
The documentary reveals a woman as layered, wry and dark as the artwork that’s won her Guggenheim and MacArthur Foundation Fellowships, amid plenty of other recognition.... Applebroog’s art is intimate and political, confessional and sometimes exhibitionist.
Thoroughly engaging and intimate.